How to Setup Real Estate PostCard Marketing,

Postcard companies have changed is the past 5 years, now you can choose post cards that have built in smart card systems. So when a post card is sent out, it will capture the email and property address from the property owner that is using the smart card system. How it works is, it tells the home owner to check his home value, by just logging in to website, that is listed on the post card, enter code, and they will see their home value instantly.

Real Estate PostCard Size,

Always send out large postcards, postcard size should be 11 x 5.75  we find that large postcards work and conversions will be much higher. Think about it, home owner goes outside to check their mail box, and they go to grab their mail, and one piece of mail is sticking out, over all the rest of the mail, your big smart card.

Why smaller postcards don’t work,

If you choose the smaller size just to save money, then you are changing the process, Large postcards have been proven to work better then others and tested over and over.

How to order design of postcards,

When you choose your design of post card, it must be Check your home value design, or three sold properties on card, with home value, keep in mind, a perfect card tells them to find out about sold properties and home value. This is what works, what does not work is, recipe, about you, Football schedule, etc, so home owners want to know one thing, when thinking of selling their home,what is my home worth, or how much did my neighbors house sell for.

Real Estate postcard farm size area,

If your just starting out, you should choose 200 postcards per month, x 12 months is 2,400 postcards per year. Now for this to work the best way, and follow what top agents are doing, is to pay for this at once. You will also save you money when you purchase large quantity. 0.95 cents per post card and mailed out, so total for your purchase price is $2,280

Follow up postcard letters,
Ok so now your postcards are been mailed out on auto pilot, and your getting leads every month, so your control lead panel is showing, all leads for each mail out. Now it is time to follow up, you must have your follow up letters ready to go, it is best when sending out your follow up letters, to use your home return address with no logo on envelope, or name of business.

Real Estate Follow up letter,
what to send them, well you should only send your business card, and color text on letter with color image and logo. Keep you letter very short, and you should say thank for checking your home value and let them know that they can re check there home value anytime just by entering there code on post card system.

Real Estate Marketing cost,
As you can see, if your planning on marketing, it will cost you money, print marketing is what top agents are doing and never stop, once you stop, your conversion rate will become much smaller. Real Estate postcard marketing, should be used, with a complete marketing plan, website, social marketing, etc and more, results will very in your knowledge of design and marketing skills.

Housing Market 
Even in a slow housing market, top agents still send out postcards, maybe not as much, but they still send them out. Think of your neighborhood, there is always an agent sending out postcards, and if they have been doing this for over 5 years, their client is list is growing.  

Well I hope you like this post, and seeing a little of big secrets that Top agents don’t want you to know.

So now you know,  see you on my next post.

From Real Estate Secrets Exposed